The Power of Peers

THE POWER OF PEERS: How the Company You Keep Drives Leadership Growth & Success takes a look at how and why peer groups for business leaders are so effective. (Published 2016)


Power of Peers.smallBirds of a feather flock together. We’re all in the same boat. Great minds think alike. While just figures of speech to some, they reflect a simple truth—it’s the company we keep that often determines the level of personal growth and professional success we achieve in life.

Business leaders exchange information and ideas. They network to make deals and build partnerships. They work together to optimize best practices, and they reach out to leaders outside their companies to accelerate growth. Simply put, CEOs and business leaders provide value to one another that they can’t find anywhere else. In The Power of Peers, authors Leo Bottary and Leon Shapiro introduce peer advantage, a concept that transcends peer influence. This is what CEOs and business leaders experience when they are more selective, strategic, and structured in the way they engage their peers. Peer advantage gives CEOs the insights to compete and the courage to act.

The Power of Peers features stories of business leaders from a range of industries to illustrate the five essential factors for peer advantage, how it impacts personal growth, and why it has proven so effective in helping leaders identify future opportunities and challenges. It’s what top, growth-oriented executives have relied upon for decades to be successful in business and in life.


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“True peer advantage is an experience like no other. The Power of Peers shows you how to achieve it.”

—Marshall Goldsmith, #1 NY Times best-selling author of Triggers, MOJO, and What Got You Here Won’t Get You There

“There is no problem you can’t solve if you have a group of peers watching your back. The Power of Peers makes a powerful case for peer groups and shows how to structure them, allowing any leader to accelerate an organization’s scaling up.”

—Verne Harnish, founder of Entrepreneur’s Organization (EO) and author of Scaling Up

“Shapiro and Bottary know their stuff. Their combined experience plus the examples cited in this book make The Power of Peers a valuable walk-through into the world of what peer organizations can do to improve your leadership and success skills.”

—Chris Brogan, CEO Owner Media Group and NY Times best-selling co-author of Trust Agents

“The Power of Peers gives voice to a concept that I have long witnessed to be true in business – learning from others who have had similar or related experiences holds incredible value. Business owners are at a disadvantage if they do not have a set of people surrounding them to provide both counsel and support. From my own experience as a cofounder of a company, a journalist, and member of a peer group, I can say that peer advantage is the real deal.”

—JJ Ramberg, host of MSNBC’s Your Business and cofounder of Goodshop

“In The Power of Peers, Shapiro and Bottary interview dozens of business leaders who tell a similar story to my own—that of seeking out a different kind of help from a group of peers—and in so doing provide a reasonable roadmap to help you learn what you just don’t know.”

—Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks

“The Power of Peers provides a cogent and engaging explanation for why peer advisory groups work. So if you sit at the top of an organization or business and want to continually push your leadership and management performance to new levels, and do it in an environment that is supportive and fun, and yet hard-hitting and pragmatic, read this book.”

—Craig Weber, author of Conversational Capacity and recipient of the Vistage Worldwide Speaker of the Year award

“Peer influence is evident in every stage of our life. Kids follow their friends and mirror their older siblings. Teenagers group together in cliques that walk, talk, and dress alike. As we mature, we grow as individuals, yet our peers remain a powerful force in our lives. We’re all in this together. Whether it pertains to business or physical fitness, the more you surround yourself with peers who hold the same values and share the same goals, the more likely you are to accomplish those goals.”

—Jesse Campanaro, CEO Total Gym

“When I started my first business, most, if not all, decisions were mine. Ultimately, the business prospered, but if I had had a trusted peer group to share ideas with, I’m certain we would have been far more successful. With The Power of Peers, Leon Shapiro and Leo Bottary take you on a thoughtful journey that redefines the old adage of ‘you are known (and far more successful) by the company you keep.’ Read this book today and take action tomorrow, or you may look back years from now with just a bit of regret.”

—Robert H. Thompson, author of The Offsite: A Leadership Challenge Fable, founder of, and host of Robert Thompson’s Thought Grenades radio