Peer Advantage at Expert DOJO

I started my day yesterday with a visit to Expert DOJO in Santa Monica, CA where I met with Brian Mac Mahon and Dustin Dye.   Brian is the head honcho and Dustin is the membership guru – yes, their real titles ;-).  Expert DOJO is what the website describes as  a “one-stop success factory” for entrepreneurs and leaders of early-stage companies.  It was actually my second visit to the dojo, which I found to be appropriately named, largely because of the palpable energy you feel as soon as you enter.  Very impressive.

The word dojo comes from the Japanese term “place of the way.”  It’s described in Richard Strozzi-Heckler’s book Holding the Center – Sanctuary in a Time of Confusion as: “A dojo is a space of commitment in which people practice together. What is powerful about the dojo is what it tells us of learning, and ultimately, of waking up, of being alive.”

The words commitment, learning, being alive, and discipline (my word) describe for me what makes Expert DOJO so effective and why so many people are so passionate about giving of themselves to benefit others in this environment.  Have a listen to Brian’s TEDx talk and you’ll understand why I know this to be true – why life doesn’t have to be a zero-sum game and, most especially, why who you surround yourself with matters both in business and in life.

Check out Expert DOJO’s website, and better yet, if you want to experience a brand of peer advantage you can only get in a dojo, come to their event on the morning of October 21st and discover your “place of the way.”  I look forward to seeing you!


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