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Eric Barker is a Wall Street Journal best-selling author of Barking Up The Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong. He studied Japanese in college because he thought it would be cool. He blogs at bakadesuyo.com, which is based on the Japanese translation of his last name meaning, “I am an idiot.” To be fair, it also means, “I am Barker.” Eric’s blog presents science-based answers and expert insight on how to be awesome at life.