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Tonia Ries is a Senior Vice President at Edelman and Executive Director of Edelman Square. “Square” serves as the steward for intellectual property across what is recognized today as the largest public relations firm in the world. Tonia’s work at Square ensures that its intellectual properties have consistent standards for quality and rigor, and practical application for its practices, geographies and clients. Square provides signature IP studies and smaller, evidence-based reports – among them are the Edelman Trust Barometer and the Edelman Earned Brand Study.