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Richard Franzi is the Founder and CEO of Critical Mass for Business, a premium social and peer learning organization for executives who lead firms with annual revenue up to $100 million. Richard’s third book, Killing Cats Leads To Rats: Mitigating The Negative Effects of Unintended Consequences of Business Decisions, will be released in early 2018. He is a business partner with Renaissance Executive Forums, an international advisory board firm founded in 1994. Richard currently chairs CEO Peer Groups® throughout Los Angeles and Orange County, CA. You can learn more by going to CriticalMassForBusiness.com.